Nutrition

Founder - Interactive Profiling

Drew is revolutionising the way health and wellbeing is delivered. He is a pioneer in the use of Interactive Profiling technologies to help individuals make the right changes for them based on their individual circumstances and health profiles.

In a joint venture enterprise with a team of leading edge database and web developers Drew founded Interactive Profiling Ltd building on his extensive experience in the fitness, nutrition and personal development arenas. IPL is now at the forefront of the global wellbeing movement pioneering online tools to offer safe, effective, prioritised advice based on the individual client’s profile.

Drew believes this to be the future of proactive healthcare and a solution to the health crisis in all developed economies. With diet related chronic degenerative conditions being the dominant source of health care expenditure the solution, he believes, has to be proactive prevention.

Nutritional Therapist – Institute for Optimum Nutrition

Drew has been a passionate, almost lifelong, student of naturopathic and functional nutrition. First studying for a DipNMed at the British College of Nutritional Medicine and then graduating from London’s Institute for Optimum Nutrition.

He is an advocate of positive nourishment as the foundation for good health and believes strongly that holistic nutrition will be the basis of health services moving forward.

Complementary and Natural Healthcare Council (CNHC) - Registered

Drew is a registered CNHC practitioner. The key function of the CNHC is to enhance public protection by setting standards for registration. This means that the general public, and those who commission the services of complementary healthcare practitioners, will be able to choose with confidence by looking for the CNHC quality mark.

Nutritional Therapy Council - Certified (NTCC)

Drew is a Nutritional Therapy Council Certified practitioner. The NTC is the Professional Standards Council for Nutritional Therapy. The NTC's mission is to establish, uphold and advance the standards of qualifications, competence and conduct of those who practice nutritional therapy as a profession.

British Association of Nutritional Therapists

Drew participated as a Governor of the Institute for Optimum Nutrition after graduating and has been a member of the British Association of Nutritional Therapists (BANT) since its inception. Drew strongly endorses the move to tighten legislation surrounding the provision of nutrition advice.

Founder - MyNutrition

Commercially, building on the legacy of Heartbeat with its fitness based origins Drew founded an online nutrition service. MyNutrition was a revolution in nutrtion and way ahead of its time in 1999 when it was conceived.

Media

Metro - Health of the Nation Survey

Partnering with Metro newspapers. 20,000 online profiles completed.

In partenrhsip with Metro newspapers in the UK Drew collected data on over 20,000 city dwellers via the MyNutrition online profile questionnaire. It gave the paper fascinating insight into readers’ health and wellbeing and made for a front-page cover story.

BBC Eve Diet Trials

MyNutrition hailed ‘New Rival to Atkins’

In a review of 100’s of diets BBC Eve magazine picked MyNutrition as one of the most effective weight loss services available.

What the papers say

“…this would definitely be my website. It is easy to use, informative and attractive and the shopping service is as reliable as any I have tried. Wonderful!”
The Times

“…the team of experts at MyNutrition give you advice, tailored to your individual needs...fascinating insight…help you take the diet and lifestyle steps you need to improve your health…could help you reach 100% health and vitality.”
Top Sante

“…a very user friendly web site operated by qualified nutritionists….in depth personal advice…disarmingly honest….explained in detail what was good and bad about everything I ate and how I could improve my diet.”
The Mirror

“…a bespoke diet and supplement programme… isn’t technology wonderful?
Healthy Eating

“The MyNutrition.co.uk report revealed that 76% of respondents complained of low energy, 40% from depression and 50% from anxiety.”
Financial Times

“…you’ll need dedication and motivation – but the results are worth it.”
Cosmopolitan

“….this site sucked me in – we are all concerned about our bodies and we all want to know about nutrition; they totally personalised it”
Yell – UK Web Awards

Awards

Livetetics

“Livetetics™” is the effective alternative to “Dietetics”. Drew has created Livetetics™, a philosophy of nourishment that runs far deeper than the Dietetic principles of a ‘healthy balanced diet’, an assumed universal daily calorific intake requirement and arbitrary recommended intakes of micronutrients that, at best, will prevent deficiency diseases.

Livetetics considers the inherent natural, living energy in whole foods, grown close to nature, sustainably, in rich soils under the sun. Additionally it considers the impact of emotions, attitude, functional balance and positive lifestyle on the optimisation of individual nourishment and wellbeing. Touched on in ‘Never Say Diet’ Livetetics is being developed into a ground breaking alternative to current nutritional dogma.

Research

ONUK Survey

Working with Patrick Holford in 2004 Drew analyses the impact of diet on everyday symptoms and wellbeing working with data on 37,000 people in the United Kingdom who had completed a MyNutrition online profile. The survey results were presented at the House of Commons in London.

Download ONUK Survey

Food for the Brain Child Survey

Again working with Patrick Holford Drew assists with complilation of data from 10,000 UK schoolchildren who complete an online questionnaire developed with Holford by Interactive Profiling.

Download Food for the Brain Survey

100% Health Survey

A comparison of the health and nutrition of over 55,000 people in Britain using data captured via Interactive Profiling questionnaires.

Download 100% Health Survey

Motivation

Neuro Linguistic Programming – Society of NLP

“It’s not what you think…”

Our lives are products of what we do. What we do is driven by what we believe. What we believe is what we choose to believe. What we choose to believe is often a mess…

Drew has spent as much time examining the roots of human motivation as he has the roots of effective nourishment. He believes that empowering individuals to make better decisions is a fundamental part of optimising performance.

Drew is a Master Practitioner and licensed trainer of Neuro Linguistic Programming (NLP). Having studied extensively with Dr Richard Bandler, the creator of NLP, he brings learnings from the NLP model into his work with corporations, individuals and groups.