Corporate

Heat Beat

Overview

An entrepreneurial marketing, sales and business development specialist with a history focused predominantly in international business to business service markets. Client side experience of all elements of the international marketing and sales management process. Agency experience of strategic and management consulting using advanced international research techniques. Well versed in all aspects of online consumer contact and interactive consumer marketing. A challenging and creative senior executive with excellent communication and group facilitation skills.

Snapshot How to get ideas into action and convert action into results.

Drew Fobbester

TNT Express Worldwide

Drew held a range of senior marketing and sales positions at TNT culminating in heading international strategy and planning for the global distribution giant’s international express division. Along the way he held a number of national then regional and global posts and was responsible for international sales and marketing planning, pricing, new product development, marketing research, customer relationship management and strategy. He was instrumental in conceiving, launching and developing TNT’s ground breaking, succesful global mailing division.

Snapshot How to manage rapid growth in a global, entrepreneurial culture
Drew Fobbester

British Airways

Drew has the distinction of being the only non-graduate to achieve a place on the British Airways fast track graduate development programme. During his time with BA he was involved in ground operations at Heathrow, development of global cargo strategy and in brand development for the Club World business class passenger service.

Snapshot How to reinvigorate a large and cumbersome organisation by optimising working practices and rejuvenating the brand.
Drew Fobbester

Research International

As a Director of the International Technical Solutions team of RI Drew worked with leading global companies on strategic marketing research projects. Specialising in advanced quantitative international marketing research across a broad range of sectors. Brand dynamics, advanced market segmentation, decision modeling, satisfaction tracking, price sensitivity and new product development. Financial Services, Automotive, Pharmaceutical, Transportation/Logistics, Retail, Aviation.

Snapshot How to capture the right data to facilitate critical strategic commercial decisions.